How It Works

From fragmented to unified in four steps.

Athvin plugs into your existing stack, resolves your fan identities, and gives every team a single source of truth — without disrupting how anyone works.

Start the ProcessExplore the Platform
01
Step 01

Connect Your Systems

Athvin integrates with your existing ticketing, CRM, email, donation, and engagement platforms through secure API connections. No rip-and-replace. No data migrations required. Keep using the tools your team knows — Athvin reads from all of them in the background.

Average time to connect first system: 2 hours. Full integration with all systems: 1–2 weeks.

What happens in step 01
  • Ticketing (Paciolan, SeatGeek, AXS)
  • CRM (Salesforce, Dynamics)
  • Email (Mailchimp, Klaviyo)
  • Donations (Blackbaud, Touchnet)
  • Engagement platforms
02
Step 02

We Resolve Every Fan

Our identity resolution engine finds the same person across all your systems — even when their name is spelled differently, they used different emails over the years, or they bought tickets under their spouse's account. Every fan gets one authoritative Athvin record that consolidates their entire history.

Typical resolution rate: 87–94% of records successfully matched across systems.

What happens in step 02
  • Email address matching (primary + secondary)
  • Name normalization and fuzzy matching
  • Address and phone number cross-reference
  • Purchase behavior pattern analysis
  • Manual override and correction tools
03
Step 03

Your Team Gets One View

Every department — sales, marketing, development — sees the complete fan picture in real time. Ticket purchases, email opens, donation history, event attendance, and engagement score all in one place. The record updates live as fans interact with any of your connected systems.

All records refresh in real time. Historical data import available for up to 10 years back.

What happens in step 03
  • Full fan timeline across all touchpoints
  • Engagement score updated in real time
  • Cross-department communication history
  • Predictive signals and propensity scores
  • Role-based access for different teams
04
Step 04

Act With Confidence

Build smarter segments, personalize outreach, coordinate campaigns across teams, and identify revenue opportunities — all from data you actually trust. No more guessing. No more spreadsheets. No more accidentally asking a major donor for a $25 renewal.

Teams report 40% fewer missed opportunities and 3x faster segment build times after deploying Athvin.

What happens in step 04
  • Segment builder with cross-system filters
  • Suppression rules for coordinated outreach
  • Export to any email, CRM, or ad platform
  • Revenue forecasting and opportunity scoring
  • Campaign attribution across all systems

Typical implementation timeline

Most departments are up and running in under six weeks, with fan data flowing in from day one.

Week 1–2
System connections and API setup
Week 2–3
Historical data import and identity resolution
Week 3–4
Fan record review and team onboarding
Week 4–6
First campaigns using unified data
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