From fragmented to unified in five steps.
athvin plugs into your existing stack, resolves your fan identities, and gives every team a single source of truth — without disrupting how anyone works.
Connect Your Systems
athvin integrates with your existing ticketing, CRM, email, donation, and engagement platforms through secure API connections. No rip-and-replace. No data migrations required. Keep using the tools your team knows — athvin reads from all of them in the background.
Secure, read-only API connections — no data migration and no rip-and-replace required.
- →Ticketing (Paciolan, SeatGeek, AXS)
- →CRM (Salesforce, Dynamics)
- →Email (Mailchimp, Klaviyo)
- →Donations (Blackbaud, Touchnet)
- →Engagement platforms
We Standardize Every Record
Before any matching happens, athvin cleans and conforms every record to one consistent format — names parsed and cased, emails normalized, phone numbers and dates standardized, junk and placeholder values dropped. So the resolution engine compares apples to apples. It's deterministic, built in, and there's no separate data-hygiene vendor to pay.
Deterministic, rule-based normalization — pure-Rust, no per-record cleansing fees.
- →Names parsed and cased consistently
- →Emails normalized + canonicalized
- →Phone numbers to one standard format
- →Dates to a single ISO format
- →Junk / placeholder values stripped to null
We Resolve Every Fan
Our identity resolution engine finds the same person across all your systems — even when their name is spelled differently, they used different emails over the years, or they bought tickets under their spouse's account. Instead of brittle rules, it scores every pair probabilistically, so the close calls still merge. Every fan gets one authoritative athvin record that consolidates their entire history.
Probabilistic scoring recovers the near-miss pairs brittle rules drop — the same fan, matched across systems even when the data disagrees.
- →Email address matching (primary + secondary)
- →Probabilistic match scoring across every field
- →Address and phone number cross-reference
- →Purchase behavior pattern analysis
- →Manual override and correction tools
Your Team Gets One View
Every department — sales, marketing, development — sees the complete fan picture. Ticket purchases, email opens, donation history, event attendance, and engagement score all in one place. The record refreshes on every pipeline run, so activity across your connected systems flows into one shared view.
Records refresh on every pipeline run, so every team works from the same up-to-date view.
- →Full fan timeline across all touchpoints
- →Engagement score updated on every refresh
- →Cross-department communication history
- →Predictive signals and propensity scores
- →One shared fan view across every team
Act With Confidence
Build smarter segments, personalize outreach, coordinate campaigns across teams, and identify revenue opportunities — all from data you actually trust. No more guessing. No more spreadsheets. No more accidentally asking a major donor for a $25 renewal.
Build smarter segments and surface revenue opportunities from data your teams actually trust.
- →Segment builder with cross-system filters
- →Suppression rules for coordinated outreach
- →Export to any email, CRM, or ad platform
- →Revenue forecasting and opportunity scoring
- →Campaign attribution across all systems
How implementation works
We phase every rollout around your systems and your team — connecting, standardizing, resolving, reviewing, and activating in sequence.